[ concept ]

A Very Special Shipment
PR Stunt in Collaboration with Digitent World

To launch Diesel’s latest campaign with impact, we helped transform a PR stunt into an unforgettable live moment starring Marwan Pablo. The concept? Treating Pablo like the brand’s most valuable cargo.

The stunt began with Pablo hidden inside a custom flight case, rolled across the venue like a regular piece of equipment. From Sizzler’s side to a hidden backstage container, the case moved in plain sight—until it reached its final destination.

Inside the back of the container, Pablo climbed a concealed ladder into a stage built into the upper level. As the container doors slid open, smoke and light spilled out—and the show began.

[ services ]

[ date ]

April 26, 2025

[ destination ]

Cairo Festival City