HOLYDAZE
Sodic
[ concept ]
To bring EDNC’s first Christmas experience to life, we turned a festive concept into an immersive holiday city. The idea? To reimagine the magic of December through the lens of global winter capitals—Paris, New York, London—but built from the ground up, here in Cairo.
Holydaze offered a complete Christmas experience. The space was divided into zones: food pop-ups , christmas-themed play areas for kids, cozy seating for families and friends, and live street-style entertainment throughout.
It wasn’t just about decorations or Santa, it was about building a full holiday atmosphere.
[ services ]
Concept Development
Concept Branding
Event Design
Event Production
Artist Booking
Event Management
[ date ]
December 12, 2024
[ destination ]
EDNC By Sodic
